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The Strategist: Business Development Fundamentals

The global pandemic and resulting economic fallout continue to have a huge impact on the AEC industry. Now more than ever it is imperative to develop a business development strategy and tactics that will allow your firm to survive and thrive. In this presentation, Iben Falconer will introduce business development fundamentals for architecture and urban design offices, including:

  • What is it and who should be doing it?

  • Core questions to develop your strategy

  • Reactive vs. proactive business development

  • Project storytelling

  • Tracking results

  • Building relationships, building a network

  • How to integrate bite-sized business development into your practice

Iben Falconer's Biography - https://www.som.com/person/iben-falconer/

The event will be held virtually on zoom.

For additional information please email correspondingsecretary@nycoba.org


Free to Public

Professional (All Levels)

Firm Owners




Tuesday, Feb. 1st, 2022



Conference Zoom Info:

Click to Register


Emerging Professionals Forum 

Join us virtually on Tuesday, February 1st, 2022 for nycoba|NOMA'S Professional Development Event.




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